Newsletter Front Cover Design

Feminism

Feminism

Feminists would see most media output as being the product as a patriachal or male dominated order aimed at disempowering women, Feminism battles the idea that woman are subservient to men.

·         The sex equality act was not passed until 1975.

·         Laura Mulvey’s theory of the male gaze, a constructing audience expectations of film.

·         The media is a patriade society through which they believed the men dominated and media is created by men for men.

Mulvey argues that cinema audiences look at films in two ways:

·         Voyeuristically and

·         Fetishistically.

The objectification of female characters in relation to this controlling (male) gaze.

Narcissistic identification with an ideal image seen on the screen.

Mood Board

Music Magazine Front Cover Analysis 2

Newsletter Analysis - Deyes High

Music Magazine Front Cover Analysis

Parts Of A Magazine/Newspaper

The Masthead - The title of the Magazine/Newspaper.
Buzz Words - "WOW", "Exclusive", "Free" are all examples of Buzz Words.
Puff's - Colourful boxes promoting features inside the magazine.
House Style - A magazine's distinctive design that distinguishes it from its competitors.
Strap Line - A slogan on the magazines front cover.
Banner - Text which stands out on a coloured background, generally at the bottom of the magazine.
Anchorage Text - The way in which text helps to pin down the meaning of a picture and vice versa.
Pugs - Placed at the top left and right corners of the paper/magazine and are known as the 'Ears' of the page.   The prices of the paper/magazine, the logo or a promotion are sometimes positioned there.
WOB (White on Black) - A white font positioned on a black background, makes the font stand out on the page, can usually be found on the front cover to catch peoples attention or linked to a major story with newspapers.
Underscored - Writing which is underlined to make it stand out and look more important, usually found in newspapers, underlined quotes from interviews which the newspaper may have found to be important for the reader.
By Line - Usually found in newspapers and magazines, tells the reader who the article has been written by.
Caption - Gives information on the picture above the writing.
Cross Reference - Tells the reader if there is further information on another page of the Magazine/Newspaper.
Dateline - Tells the reader what date that the Magazine/Newspaper was published and sold in shops.
Support Story - The story which has information linking to the Picture and Title.

Collage Newsletter Analysis - St Ambrose Barlow

Cohens Moral Panic

Cohens Moral Panic

Moral Panic – A condition, episode, person or group of persons emerges as a threat to social values and interests.

-          A threat emerges to societies values.

-          - This threat is presented in a stylised and stereotypical fashion by the mass media.

-          People with social power stir up moral panic/ a sense of panic .e.g. editors, bishop and politicians.

-          Moral panic involves the construction of ‘folk devils’ that need controlling.

-          People in power use ‘folk devils to substitute from the real social issue.

Historical Perspectives

·         Video nasties 1980’s

·         Video games 1990’s – now

·         Internet (IM, SNS), 2000 – now

Features of moral panic

·         Concern – behaviour of a particular group represented as having a threat.

·         Volatility – Short lived, panics erupt dramatically but are difficult to sustain.  Negative consequences for the rest of us.

·         Hostility – ‘folk devils’ constructed to create a clear division between ‘them’ and ‘us’.

Information on Semiotics

Saussure

In analysing media text, we need to think about the message offered by something we see (or hear).  A theorist called Saussure stated that in everything there is a sign and signified, e.g. rain is a sign of sadness or a miserable atmosphere is what has been signified.

Denotation – What is there.

Connotation – What it might mean or suggest.

Semiotics – The Study Of Signs

The word sign is used to describe anything that carries meaning, whether it’s a word, a symbol/image or sound.  Media texts are encoded by their producers and decoded by their audience.

Signifiers - Because of their nature, we have to view signs as having two distinct parts.

Polysemy – Media text can be seen as open or closed.

Tables and Diagrams

Technical Code                                         Symbolic                                         Written

Camera Angle                                           Objects                                          Headlines

Camera Movement                                  Setting                                          Captions

Framing/Cropping                                  Body Language                                Story

                                                                    Clothing                                            Style

                                                                      Colour                                      Speech Bubbles