Feminism

Feminism

Feminists would see most media output as being the product as a patriachal or male dominated order aimed at disempowering women, Feminism battles the idea that woman are subservient to men.

·         The sex equality act was not passed until 1975.

·         Laura Mulvey’s theory of the male gaze, a constructing audience expectations of film.

·         The media is a patriade society through which they believed the men dominated and media is created by men for men.

Mulvey argues that cinema audiences look at films in two ways:

·         Voyeuristically and

·         Fetishistically.

The objectification of female characters in relation to this controlling (male) gaze.

Narcissistic identification with an ideal image seen on the screen.